2015 - Podcasts are exploding in popularity. It’s easier than ever to start a podcast and put it online, but just because you record something and share it doesn’t mean that anyone will listen or care. If you want to grow an audience, engage your listeners, and make a podcast that stands out, you need to have the right mindset. When most people talk about starting a podcast, the conversation is usually focused on gear. I will be covering gear in the next episode, but for this first episode, my good friend Sean McCabe joins me to talk about the mindset that will set you up for long term success in podcasting.
Sean and I started a bi-weekly podcast (two episodes per week) in late 2013. Since then, Sean has recorded over 170 episodes with nearly 1 million downloads. He’s also started a online community with hundreds of members from all walks of life, launched an online course that made over $100,000 in the first three days, and is now launching multiple new shows on the seanwes podcast network. In this episode, we discuss why I decided to start this podcast, who this show is for, and what topics I’ll be covering in future episodes. We also talk about the benefits of podcasting, why preparing takeaways is the key to a successful show, why your first five listeners matter the most, how long your show should be, the importance of showing up consistently, and more.
Update: My show is now hosted on Simplecast. Check it out and learn more at https://thepodcastdude.simplecast.fm
Highlights, Takeaways, Quick Wins:
Why should you start a podcast?
- Podcasting is a great way to build an audience.
- You’ll become known as an authority in your field.
- You’ll learn more about what you podcast about.
- You’ll build new relationships and make new friends.
- You’ll gain a better understanding of your audience.
- When you start a podcast, you need to be thinking about providing value to the people listening to you.
- Ask yourself, “Why should someone listen to my podcast? Who am I trying to reach, and what am I going to give them?”
- Start with the takeaway in mind.
- You don’t have to be an expert (or a professional) to start a podcast.
- Don’t worry about download numbers; show up for two years and focus on providing value and engaging your audience.
- Editing is important because the edit is where the story is told, the edit is where the movie is crafted, the edit is what matters more than anything else.